Sebastien Khoo, Business Development Manager of Wellnex explaining how to optimize lead generation!

Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.
Said otherwise Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. In online marketing this typically involves collecting a visitor's contact information (called a “lead”) via a web form.
Last 27 of May, Sebastien Khoo from Wellnex shared with Christine Lim, the secret of good lead generation. It all starts with a series of quick and easy steps. :

1. Ask for referrals.
2. Conduct regular customer care calls.
3. Lead nurturing: Keep in contact with past referrals.
4. Be a trusted source of information.
5. Use the internet to highlight your expertise.
6. Network online.
7. Be social.
8. Do some good, old-fashioned networking.

Both Sebastien Khoo from Wellnex and Christine Lim from LOOP took the time to explain each of them strength and how to leverage on digital tool to optimize the lead generation.