Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.
Said otherwise Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. In online marketing this typically involves collecting a visitor's contact information (called a “lead”) via a web form.
Last 27 of May, Sebastien Khoo from Wellnex shared with Christine Lim, the secret of good lead generation. It all starts with a series of quick and easy steps. :
Digitalising Financial Advisers