​In a world where trust, visibility, and personal connection are central to business success, having a dedicated online presence is no longer optional for financial advisors—it’s essential. As client expectations evolve and digital engagement becomes standard, a well-designed, personalized website with regularly published content is one of the most powerful tools an advisor can use to build credibility and attract new clients.
Financial advice is a business built on relationships. But before a client picks up the phone or replies to an email, they almost always search online. A personalized website allows an advisor to own that first impression. It’s the space where potential clients can learn who you are, what you offer, how you think, and—importantly—why they should trust you.

Matthias de Ferrieres, CEO of My-insurer, a digital platform supporting financial professionals across Southeast Asia, explains the shift:
“When a client looks up an advisor, they don’t want to land on a generic landing page. They want to see a real person with a voice, a story, and a perspective. A website is no longer a business card—it’s your most valuable asset.”
But a website is not just about presence; it’s about expression. Advisors who share their expertise regularly through blog posts, articles, and insights position themselves not just as salespeople, but as thought leaders. Publishing content creates an ongoing conversation with clients and prospects. It builds trust over time, demonstrates knowledge, and helps nurture leads in a non-intrusive, value-driven way.
Many financial advisors hesitate to launch their own websites, believing the process is costly, complicated, or time-consuming. But platforms like My-insurer have removed those barriers entirely. Advisors can create and launch their own website in just minutes—choosing their design, uploading their photo and biography, adding contact links, and publishing blogs with no limit on storage. The platform handles the hosting, updates, and even daily content publishing if the advisor opts in.

In today's fast-moving digital world, financial advisors need more than just traditional tools to succeed. Trust, visibility, and personalization have become critical in an industry where relationships matter more than ever. That’s why My-Insurer, Southeast Asia’s premier InsurTech platform, continues to innovate—now offering a streamlined way for financial advisors to establish a strong digital presence, connect with clients, and grow their brand.
At its heart, My-insurer is a comprehensive digital platform designed specifically for insurance and financial professionals. It enables users to manage clients, automate marketing, track leads, handle appointments, and stay compliant—all from a mobile or desktop interface. However, the platform has now expanded its capabilities even further with the introduction of a fully integrated website builder and a testimonial collection system that’s built directly into each advisor’s environment.
The newly launched personalized website feature allows every advisor to create their own branded site within minutes. Without the need for coding or external services, advisors can choose their URL, define their color scheme, add a biography and profile photo, and customize content to reflect their personal or business identity. This dynamic website becomes the advisor’s digital storefront, offering clients a seamless way to learn more, make contact, explore services, and engage with content.

What sets this solution apart is its flexibility and simplicity. Advisors can update their content at any time, post articles and photos with no storage limits, and even opt-in for My-insurer to publish news and offers on their behalf.

The experience is intuitive, quick to deploy, and entirely integrated into the advisor’s existing workflow.
One of the most significant recent enhancements is the introduction of a real-time testimonial collection feature. This function allows advisors to invite their clients to leave feedback through the app or website in just a few clicks. Once submitted, the advisor receives an immediate notification and retains full control over which testimonials are published. The process ensures that each piece of feedback is tied to a verified client, enhancing authenticity and boosting credibility.

The importance of testimonials cannot be overstated. In a competitive and trust-sensitive profession like financial advisory, word-of-mouth and client feedback carry enormous weight. According to Matthias de Ferrieres, CEO of My-Insurer, “We’ve seen that more than 80 percent of policyholders trust an advisor more when they can read what others have to say about them.” He emphasizes that this new feature is not just an upgrade—it’s an essential tool for success in today’s digital economy.
De Ferrieres also explains the company's motivation behind offering this feature at no extra cost: “We didn’t want price to be a barrier. Social proof should be a right, not a luxury. Every advisor, whether new or experienced, deserves to show the value they deliver.”

Getting started is remarkably easy. In just ten minutes, advisors can launch a live website with their unique URL, personalized branding, and fully functioning testimonial wall. The platform also allows for the inclusion of useful tools such as booking systems, product information, and external resources—all built into a responsive, mobile-friendly layout. There is no need for third-party web services, plugins, or complex tech knowledge. My-Insurer handles all the backend infrastructure, including hosting, updates, and data security.

With this latest evolution, My-insurer cements its position as more than a CRM or marketing tool. It is now a full-scale digital infrastructure tailored to the needs of modern financial advisors. Whether managing client relationships, showcasing expertise through blogs, or building trust through verified testimonials, advisors now have everything they need in one place.
For advisors across Singapore, Malaysia, Indonesia, and the Philippines, the platform represents an opportunity to stand out, scale efficiently, and build lasting client relationships in a digital-first world.
To learn more or to activate your personalized website and testimonial tools, visit https://my-insurer.net.

What’s Included in Your Personalized WebsiteEvery advisor can now build their own branded website directly through the My-insurer interface. The process is remarkably simple. You choose your URL, pick a color scheme, upload your bio and profile picture, and select your key functionalities. In minutes, you have a live, mobile-responsive site that acts as your digital storefront.
Key sections include:

• About You – A customizable bio, photo, and contact area
  
• Testimonials Wall – Where clients and leads can leave reviews
  
• Offers & Services – Highlight your insurance or financial products
  
• Blog Section – Post insights, news, and updates with unlimited storage
  
• Functional Buttons – Add up to five key features, from booking systems to external links
  

You’re in full control, yet My-insurer offers to publish daily offers and news content on your behalf if you opt in. You can also update photos, text, or layouts in real-time—no technical experience needed.

We are thrilled to announce a groundbreaking new feature that will enhance the way financial advisors' clients interact with their apps! My-Insurer Pte Ltd has successfully integrated Singpass, Singapore’s official digital identity, into the apps of our financial advisor partners. This exciting development enables clients to easily access and authenticate their identities within the app using Singpass, streamlining the experience and adding an extra layer of security.
With just a simple activation request, financial advisors can now provide their clients with easy and secure access to their services without the need for additional apps or downloads.
What is My-Insurer Pte Ltd?At My-Insurer Pte Ltd, we are dedicated to providing innovative solutions that make financial and insurance management easier, more secure, and more accessible for both financial advisors and their clients. Our platform continuously evolves to offer valuable tools that improve the way financial advisors interact with their clients, and our latest integration with Singpass is no exception.
We have made it simpler than ever for financial advisors to offer their clients a secure and seamless way to authenticate their identities. By integrating Singpass, we’re helping advisors enhance client satisfaction and build greater trust.
What is Singpass?Singpass is Singapore's official digital identity that allows users to securely authenticate themselves online for a wide range of government and private sector services. It has become a trusted tool for individuals to manage their personal data and easily verify their identity without relying on multiple passwords or security steps. With over 1.5 million active users, Singpass is widely regarded as a secure, convenient, and reliable platform for accessing services in Singapore.
By integrating Singpass directly into the apps of our financial advisors' clients, we are providing a seamless solution for identity verification. Clients can authenticate themselves with just a few taps in the app, securely gaining access to financial services without having to go through additional processes or remember complex passwords.
The Benefits for Financial Advisors and Their ClientsThis integration offers significant benefits for both financial advisors and their clients. Here’s why it’s so exciting:

1. Secure and Convenient Access for Clients: With Singpass integration, financial advisors can offer their clients a fast and secure way to verify their identities directly within the app. Clients no longer need to manage multiple logins or passwords—everything is handled via a trusted and secure government platform. This increases both convenience and security for clients.
   
2. Seamless Integration: Activating Singpass in your app couldn’t be easier. Financial advisors simply need to contact My-Insurer Pte Ltd, and we will take care of the rest. The integration is quick and straightforward, with no complex setup involved, allowing advisors to offer this enhanced feature to their clients immediately.
   
3. Increased Security and Trust: Security is paramount, especially in the financial services industry. With Singpass, financial advisors can provide clients with a robust, government-backed authentication system that ensures secure transactions and access to services. This integration builds trust between advisors and their clients, reassuring them that their personal data is being handled safely.
   
4. No Additional Downloads: Clients don’t need to download any other apps to use Singpass—everything is integrated directly into the advisor’s existing app. This means clients can quickly and easily authenticate their identity from within the same app they use for their financial services, making the whole process seamless and user-friendly.
   
5. White-Label Solution: The Singpass authentication widget integrates smoothly into the financial advisor’s app, completely customized to match the advisor's branding. This ensures that clients experience a cohesive, personalized interface while using the Singpass feature.
   

A New Way to Simplify Client AccessBy integrating Singpass into financial advisors' apps, we’re offering a smarter way to manage client access. With security at the forefront of the financial services industry, this feature streamlines the process of identity verification, reducing friction and improving the overall experience for both advisors and clients.
At My-Insurer, we continue to push the boundaries of innovation to ensure that our financial advisors have the most advanced and efficient tools at their disposal. The Singpass integration is just one of the many ways we are enhancing the financial services experience for clients, advisors, and the entire industry.
A Word from Our CEO, Matthias de Ferrieres“We are incredibly excited about the integration of Singpass into the apps of our financial advisors' clients,” says Matthias de Ferrieres, CEO of My-Insurer Pte Ltd. “Our mission has always been to provide our partners with the tools they need to succeed. By integrating Singpass authentication into their apps, we are enhancing both security and convenience for clients, ultimately making the entire user experience more seamless and efficient. This integration is a great step forward in ensuring our advisors offer cutting-edge solutions to their clients.”
Get Started Today!We’re thrilled to bring this new feature to our platform and offer it to our valued financial advisors. If you’re a financial advisor and want to activate Singpass authentication in your app, simply reach out to us, and we’ll take care of the rest. With just a quick activation, you’ll be able to offer your clients a secure and hassle-free authentication process, all within your own branded app.
We believe the Singpass integration is a game-changer for financial advisory services, offering clients enhanced security, ease of access, and a seamless user experience. It’s one of the many ways My-Insurer continues to lead the way in providing innovative solutions that create lasting value.
To learn more about this exciting new feature or to get started with your integration, visit My-Insurer Pte Ltd today.
Stay tuned for more exciting updates from My-Insurer as we continue to innovate and improve the client experience!

We are thrilled to announce a brand-new feature on our platform that is set to elevate the way financial advisors engage with their clients! My-Insurer Pte Ltd is proud to reveal our seamless integration with Poki, a leading online gaming platform, now available for financial advisors to offer their clients. This exciting addition brings a fun and interactive gaming experience directly into the apps of our financial advisor partners through an easy-to-use widget that can be activated with just a simple request.
This new feature offers a unique opportunity for financial advisors to connect with their clients in a more engaging way, combining entertainment with their financial services. And the best part? It’s all integrated directly into the financial advisor’s app, so no additional downloads are necessary!
What is My-Insurer Pte Ltd?At My-Insurer Pte Ltd, we’re committed to continuously innovating and improving the financial and insurance experience for both our clients and financial advisors. Our goal is to provide modern solutions that make managing insurance more efficient, accessible, and engaging. With this new integration of Poki games, we are expanding the ways in which financial advisors can interact with their clients, enhancing the value of their services.
Our platform empowers financial advisors to offer clients a variety of solutions, and now, with this new integration, we are taking engagement to the next level. The integration is designed to be as simple and seamless as possible, ensuring that financial advisors can quickly offer their clients an added layer of fun and entertainment, with no complex setup required.
What is Poki?Poki is an incredibly popular online gaming platform that has taken the gaming world by storm, offering thousands of free-to-play games across various genres. From action-packed games to brain-bending puzzles, Poki has something for everyone, all accessible directly through a web browser.
This integration brings Poki’s exciting library of games right to the fingertips of financial advisors' clients, enhancing the user experience in a way that goes beyond traditional financial services. Now, clients can enjoy a quick game on their phones, right from the financial advisor’s app, at their leisure. Whether they’re looking to take a break, have fun, or engage in a relaxing pastime, Poki’s diverse selection of games provides endless entertainment.
The Benefits for Financial Advisors and Their ClientsWe understand how important it is to offer added value to your clients, which is why the integration with Poki is such a game-changer! Here are just a few reasons why this new feature is so exciting for both financial advisors and their clients:

1. A Fun and Engaging Experience for Clients: By offering access to Poki’s expansive library of free-to-play games, financial advisors can now engage their clients in a unique way. Clients can play whenever they like, without the need to download additional apps or manage extra accounts. This in-app gaming feature adds an interactive and enjoyable element to the advisor’s existing services.
   
2. Seamless Integration: The integration is incredibly easy and requires minimal setup. Financial advisors can simply reach out to My-Insurer Pte Ltd, and we will activate the Poki functionality in their app, allowing them to offer this exciting new feature to their clients immediately. It’s as simple as that—no complex installation or technical knowledge required!
   
3. Increased Client Engagement: Keeping clients engaged and satisfied is crucial in today’s competitive market. With the addition of Poki, financial advisors can offer an interactive and fun experience that encourages regular use of their app. This helps foster a deeper connection with clients, improving overall satisfaction and retention.
   
4. No Need for Additional Downloads: One of the best parts of this integration is that clients don’t need to download any extra apps. The Poki games are fully accessible through the financial advisor’s existing app, ensuring that clients can start playing right away without any hassle. This removes friction and makes the experience seamless.
   
5. White-Label Solution: The Poki widget integrates seamlessly into the financial advisor’s app, branded according to their specifications. This ensures that clients receive a consistent experience that aligns with the advisor’s branding while offering something new and exciting.
   

A New Way to Connect with ClientsThis integration is more than just a fun feature—it’s an innovative way for financial advisors to connect with their clients. In today’s digital world, where technology is changing the way we interact, it’s important to stand out and offer unique experiences that go beyond traditional offerings. By introducing Poki games into their apps, financial advisors can provide something truly special—an interactive tool that their clients will appreciate and return to.
At My-Insurer, we are always exploring new ways to enhance our platform and provide greater value to our partners and clients. This integration is just one example of how we continue to lead the industry by offering innovative solutions that improve both the financial and user experience.
A Word from Our CEO, Matthias de Ferrieres“We are incredibly excited about this new integration with Poki,” says Matthias de Ferrieres, CEO of My-Insurer Pte Ltd. “Our mission has always been to innovate and provide our partners with the tools they need to succeed. By integrating Poki’s games into financial advisors’ apps, we are not only offering them a unique way to engage with clients, but we are also enhancing the overall experience for the end user. This is a win-win for everyone involved.”
Get Started Today!We are thrilled to bring this new feature to our platform and offer it to our valued financial advisors. If you’re a financial advisor and want to activate the Poki games in your app, simply reach out to us, and we’ll handle the rest. With just a quick activation, you’ll be able to offer your clients hours of fun, interactive entertainment, all within your own branded app.
We believe that the addition of Poki games is a game-changer for the financial advisory industry, providing a unique, engaging, and enjoyable experience for clients. It’s just one of the many ways My-Insurer continues to lead the way in offering innovative solutions that create lasting value.
To learn more about this exciting new feature or to get started with your integration, visit My-Insurer Pte Ltd today.
Stay tuned for more exciting updates from My-Insurer as we continue to innovate and enhance the client experience!

My-Insurer Pte Ltd has integrated HealthHub comprehensive health information platform directly into the My-Insurer app using a seamless widget. This new feature enables financial advisors to offer their members effortless access to reliable health information without the need to download additional apps. Advisors can contact My-Insurer Pte Ltd to have this functionality activated instantly within their app.
What is HealthHub?HealthHub is Singapore’s leading one-stop portal for all health-related services and information. It offers users access to:

• Health Records: Personal health records, such as immunization history and medical appointments.
  
• Wellness Tips: Articles and guides to maintain a healthy lifestyle.
  
• Services: A wide range of digital services, including booking medical appointments and receiving updates on national health programs.
  

Benefits of Having HealthHub Integrated in the App

• Convenience: Members can easily access credible health resources without needing to switch platforms or download separate applications.
  
• Enhanced User Experience: Providing integrated health tools adds significant value to the app, fostering user loyalty and satisfaction.
  
• Efficiency: With direct access to HealthHub, users can manage their health needs seamlessly, saving time and effort.
  
• Customization for Advisors: Financial advisors can offer this functionality as part of their app’s value proposition, enhancing engagement with their clients.
  

A Word from the CEO of My-Insurer Pte LtdMatthias de Ferrieres, CEO of My-Insurer Pte Ltd, shared his thoughts:
“By integrating HealthHub into our app, we’re making it easier for members to access essential health information in a single, user-friendly platform. This feature empowers financial advisors to provide added value to their clients, making our app a holistic tool for both health and financial planning.”
Easy Activation for Financial AdvisorsIntegrating HealthHub into the My-Insurer app is simple and efficient. Financial advisors just need to contact My-Insurer Pte Ltd, and the feature will be activated immediately, with no additional technical requirements.
About My-Insurer Pte LtdMy-Insurer Pte Ltd continues to lead the way in providing innovative app functionalities tailored to the needs of financial advisors and their clients. With the integration of HealthHub, the company reaffirms its commitment to enhancing user experiences and promoting wellness.
Contact Us TodayFor financial advisors looking to enrich their app offerings and provide seamless health access to their members, My-Insurer Pte Ltd is here to help. Contact us now to activate this feature and transform your app into a comprehensive resource for health and financial services.