The Leading Marketing Platform Dedicated to Insurance Intermediaries
  • Intermediary login
  • Products
    • FA BizBooster
    • FA Enterprise
    • Merchant Builder
    • All Features
  • About us
  • News
  • Security

my-insurer logo change

10/30/2017

 
Picture
A traditional insurance company and its response to fast insurance transformation -  the fear of Goliath & its focus on details to fight David
 
When innovative disruption is also in the details!
 
Stark Group, a Singaporean company that innovates and effectively disrupts the insurance industry in Asia & Europe, launches last June 2017 its latest start-up: my-insurer.
My-insurer is the first application to enable insurance intermediaries to better manage, communicate and facilitate sales between them and clients.
 
The umbrella icon has been and is still widely used in the insurance industry to illustrate protection. My-insurer made the umbrella its logo, so did many others.
 
It was brought to its attention that this logo could look similar to another one used by a USA-based insurer. Such situation may shadow the current brand position of the traditional American company and potentially infringes its IP.
 
Stark Group takes Intellectual Property extremely seriously!
 
The innovative firm based in Singapore agreed that with such logo it might be wrongly associated or mislead with other conventional insurance players.
Consequently, Stark Group seized the opportunity to proactively rolled out its new logo that is fully in line with its vision: to go beyond protection.
 
“Umbrella protects people, but like a great insurance product, parachute saves life.” Says Matthias de Ferrieres, CEO of Stark Group


Comments are closed.

    my insurer

    Digitalising Financial Advisers

    Archives

    February 2023
    January 2023
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    August 2019
    July 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017

    Categories

    All
    Insurance
    News
    Start Up
    Start-up

important notice

about us

Term of USe

  • my insurer does not invite nor solicit its users to purchase insurance products  ​ 
  • my insurer is not responsible for any recommendations or advice you may receive at any point of time while using the app
  • any question relating to data management: data@my-insurer.net
My-Insurer is Private Limited company based in Singapore 
Wellnex is the health-tech, front-end of My-insurer

DPTM Certification Number:  DPTM-00033-202008202008

Cyber Essentials Certification Number:  CEM-2023-012
Our people
Latest Features

​
Terms & Conditions
Youtube Channel
Download App


Picture
My-Insurer Private Limited – Singapore - N 201903812R – All rights reserved ​

  • Intermediary login
  • Products
    • FA BizBooster
    • FA Enterprise
    • Merchant Builder
    • All Features
  • About us
  • News
  • Security