My-Insurer leverages on QR code to boost lead generation!

The Role of QR codes in Marketing
QR (Quick Response) codes have become incredibly relevant in Singapore with the nationwide implementation of SafeEntry to facilitate contact tracing during the pandemic. As people become more attached to their mobile devices and use it as their primary device for internet consumption, QR codes have become a simple yet increasingly powerful tool for marketing purposes.
Wellnex recognises the importance of QR codes and utilises them effectively as well. As an Account Manager on Wellnex, you can generate a unique QR code for your company. This QR code will link the user to the Wellnex signup page, prompting them to sign up as a Wellnex member under your business.
Here are 3 reasons why you should implement QR codes into your marketing:

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Customer Engagement
QR codes greatly enhance accessibility of the desired web page. The convenience of QR codestakes advantage of a human’s innate “laziness” to search or type a full web address. By using a fuss-free tool to direct your customers to the right page, you have already won half the battle in engaging your customer. You can make use of QR codes in a myriad of ways, such as leading customers to sign up with you, or showing them your brochure to learn more about your products and services.

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Versatile
QR codes can be put anywhere – be it on digital platforms (website, social media) or print advertisements (flyers, posters, name cards etc). It can also be used to contain all types of data, such as numbers, alphabets, symbols or binary codes. The size of a QR code is variable as it can be controlled based on the amount of information you wish to include. It is even customisable, where you can include your company logo to increase its aesthetic appeal! Hence, QR codes can be used in virtually all forms of visual marketing to enhance customer engagement.

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Free
Most importantly, QR codes are free to create - there are numerous websites online that allow you to do so, including Google’s very own QR code generator. Save yourself the trouble by implementing QR codes into your marketing today!

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