Sebastien Khoo, Business Development Manager of Wellnex explaining how to optimize lead generation!6/7/2022
Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.
Said otherwise Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. In online marketing this typically involves collecting a visitor's contact information (called a “lead”) via a web form. Last 27 of May, Sebastien Khoo from Wellnex shared with Christine Lim, the secret of good lead generation. It all starts with a series of quick and easy steps. :
The Asia InsurTech Podcast spoke with Matthias de Ferrieres, the CEO at Wellnex, about the current InsurTech hype and what academic research says about it. Matthias holds a PhD in Entrepreneurial economics and published a dissertation with the title: “The Rise of the Digital Economy: Estimating the Impact of a New Generation of Entrepreneurs as Disruptive Entrants in the Insurance Industry in Singapore”. The gap is not about the insurance per se, but about creating a better value propositions linked to the insurance industry. Matthias de Ferrieres explains in which way Wellnex responds to this value proposition: "Wellnex is like a pre-type of concierge on that by invitation only. Financial advisor are paying me to be able to give that free concierge or to their customer, to their leads, to their clients, okay, to their insured to their policyholder. So financial advisor, again, are my clients. They are paying me a fixed summons per year, to be able to generate leads, and they have a reason to create a leads to invite someone for a webinar or seminar, to push them to go for a screening to get home services. Because it will be free for the customer. And they’re able to collect that as a financial adviser. And the insured is happy, because he has a free membership, where he can get health care service, up to 60% discount, he can get access to concierge that will help them to do to fix their garden, their their air conditioning, I mean any service, you name it. And this will be paid by the financial advisor. So the question now is why it works. Wellnex has a very specific business model. A business model that makes people pay for what they get. The model is not design around commission, charge on transaction or something similar. Talking about Venture Capital and entrepreneurship, Matthias de Ferrieres highlighted that first, not everyone can do what he does, because, he started with the support of AXA. Matthias de Ferrieres justified that he cannot raise money, because of his attitude, his personality which dont fit with the world of Fund Raising.
Also not everyone can can start from scratch because you need a minimum investment and try out. But the beauty of one you don’t have funding is you don’t have the same pressure. By not raising money, Matthias de Ferrieres confirms that he does not have the pressure other may have. For instance, he can can test and learn, he can adjust extremely fast without justifying to anyone else, why he is doing something. Should be attached ot a VC, you need to spend a lot of time and energy to explain to justify why you are doing some things this way and not the other way. In addition most of the times those VCs have the same breed the same way of thinking than any other industry or VCs for the industry. Venture capitalists believe that a good startup is a company that demonstrate tit can acquire more clicks, more members, more time on the app. Revenue is often second. Yet, in insurance such model does not work. Matthias de Ferrieres concluded that the power of Wellnex is the team and the fact that we are independent because it did not raise money and it has a profitable. business. Fiza Tuahhaini from Wellnex and Dr Chan from National Dental Centre Singapore debunked Dental Myths6/1/2022
Last 31st of May, Dr Chan from National Dental Centre Singapore and Fiza from Wellnex discussed about myths when it comes to Oral hygiene.
My-insurer Pte Ltd through Wellnex takes very seriously the importance of health prevention. With Fiza, Wellnex organises every month a health seminar and invites Wellnex members to come and join the talks. This month is all about Dental care, as new developments in healthcare happen each day, we discover that what thought to be true before is now misconceptions. They discussed about myths such as:
Also, if in doubt, we should always ask a dental professional! Wellnex organizes such talks with professional. Dr Chan Pei Yuan is a full-time clinician with National Dental Centre Singapore (NDCS) since 2010 and is a Consultant with the Endodontics Unit of the Department of Restorative Dentistry. She graduated from the Faculty of Dentistry, National University of Singapore (NUS) in 2009 with a Bachelor of Dental Surgery, and was awarded the postgraduate scholarship from NDCS to pursue a Masters of Dental Surgery in Endodontics at NUS from 2011- 2014. Dr Chan Pei Yuan is registered with the Singapore Dental Specialist Accreditation Board and currently is the chairperson of the Chapter of Endodontists, College of Dental Surgeons, Singapore (CDSS). She has been the clinician lead for NDCS community outreach since 2018 and strongly champions for the improvement of oral health in the population through community screening programmes and the Singapore Oral Health Movement 8020. at The Ortus Club - Executive Knowledge Sharing, Matthias de Ferrieres, CEO of My-Insurer Pte Ltd and Wellnex moderated a lunch of Insurance Experts from different Incumbents (Chubb GREAT EASTERN Prudential Assurance Company Singapore QBE Insurance Allianz Insurance Singapore DirectAsia Insurance ) and Insurtechs (Ancileo Igloo ) sponsored by Stripe. People of all ages are now looking at protection and health needs with renewed interest, resulting in rising demand. The future looks filled with promise, but caution is advised for both consumers and providers. Leaders came together at LeVeL33 Pte Ltd in Singapore for a roundtable discussion on ‘The new face of insurance: Navigating uncharted territory’. And the conclusion strikes. The participants did not hesitate to point out that:
Matthias de Ferrieres highlighted that it is always great to be given the opportunity to moderate a table of experts openly, with no restriction and with the opportunity to share frankly what we have in mind, even if it may not please everyone.
With the objective to show case with honesty our performance, My-Insurer Pte Ltd takes pride to share every month its numbers.
Here are the results for the month of April 2022: Overall we keep growing steadily in numbers with much more registration of new members. We onboarded 42 New Financial Advisors which is translated into a significant increase in activity:
Regine Lai, Co-founder and Chief Growth Officer of Wellnex has been invited to speak her mind next June 8 2022 at the ITC Asia. ITC Asia is the region’s largest insurtech event - offering access to the most global gathering of tech entrepreneurs, investors, and insurance industry incumbents. Over the course of three days, the industry will convene to showcase new innovations, to learn how to increase productivity and reduce costs, and ultimately to enrich the lives of policyholders. The superlative networking, with tens of thousands of meetings, is one of the hallmarks of an ITC event. More than 100 innovators from across the APAC insurance ecosystem will take the stage at ITC Asia 2022.
Regine Lai will participate in different conversations and share her views and experiences on the hard truths of founding a startup. Regine Lai has more than 7 years in the insurance industry and 12 years in the business development. No stranger to the world of start-ups, Regine embarked on her first entrepreneurial venture in brand consultancy shortly upon graduation. She has developed a people focused business in retail, banking & finance and insurance for 17 years. She joined the team in late 2017 to bring her strong enthusiasm and experience in setting up from scratch a base of clients She will be speaking about Wellnex and the journey to make it successful. Matthias de Ferrieres, CEO of WELLNEX joined Asia InsurTech Podcast with fellow entrepreneurs to share about the challenges of innovation in the insurance industry. WELLNEX strives to make a difference in a very conservative environment that needs like any other industry to change, transform itself and become customer centric. WELLNEX is all designed around, for and dedicated to that customer. Matthias de Ferrieres engaged into a controversial discussion with Nicolas Faquet , and Gordon Tay on the difficulties of deploying sustainable solutions in the insurance industry. The three, moderated by Michael Waitze for Asia InsurTech Podcast , shared about the challenges to successfully change an obsolete and slow to move industry. Conservative yet monopolistic incumbents, drastic and complex regulations, product poor value perceptions, and consumer even poorer willingness to pay make extremely difficult insurtechs to truly innovate and even more difficult to sustain despite over funding by VCs. In partnership with InsureTech Connect (ITC) Asia, we recorded a podcast panel with Gordon Tay, the Co-founder of SurerSG,
Matthias de Ferrieres the founder and CEO of WELLNEX , and Nicolas Faquet, the founder and CEO of Roojai. 2021 has been a record year for InsurTech, however, we have seen very little evidence of profitability yet. What are the challenges when starting an InsurTech startup and how important is sustainability in a VC world? Fiza Tuahhaini from WELLNEX invited Doctor Errol Chan from Mount Elizabeth Hospitals, Singapore to discuss about Cataract and how to achieve Spectacle-Freedom and Better Vision! It was done last Thursday 28 of April from 12h30 to 13h15 on video conference! He pointed out that it is the commonest age-related eye condition amongst middle-aged persons and seniors in Singapore. Dr Errol Chan discussed the symptoms of cataract, and how recent technological advances of modern cataract surgery allows it to be a safe and effective treatment for cataracts.
In the last 5 years, the development of advanced lens implant technology mean that all forms of refractive error (i.e., short-sight, far-sight, "lao hua", and astigmatism) can be corrected for, allowing patients to reduce their requirement on distance and/or reading glasses in order to see well. Current lens implants also allow for sharper vision. Cataract surgery can be customized to suit each individual's occupational and lifestyle needs, enabling patients to improve their vision and quality of life according to their choices. In addition, sophisticated pre-surgical assessment devices, and computer-assisted surgical planning, allow for much better customization and precision in surgery. With these advances, patients do not necessarily need to wait until their cataracts are very severe and vision much reduced before having cataract surgery and enjoying good vision after. My-insurer offers an easier way to get true 24/7 Roadside Assistance with Wellnex in case
Have you found yourself stuck in these situations before? What do you do when you find yourself in such situations? In your frantic, you call your insurance company, you patiently listen to the automated system, finally pressed the correct options to bring you to motor insurance, you wait another 15 minutes to speak to an agent only to be informed you are covered in the case of an accident. Cut that waiting time and frustration! In Singapore it is mandatory to have at least a Third Party only cover. This would only cover death, injury, or damage to other parties. The highest cover, comprehensive additionally covers accidental damage to your car. You see “24/7 Towing in Singapore” on your policy schedule and you thought, “Hey I am covered for towing so why should I worry? My insurance got me covered.” Did you know that this simply means you will get complimentary towing in the event of an accident only? Roadside assistance for when your vehicle breaks down, for when you punctured your tyres are not typically included in your motor insurance policies, even on comprehensive plans. To have your insurance company cover these costs, you will have to add them as riders. It means you pay more premium. Why pay more premium? How many times in a year would your vehicle break down? Is it worth it to pay that extra premium? With Wellnex, you get exclusive rates to our reliable roadside assistance partner, Across Asia Assist. AAA is a core partner of IAG, the largest alliance of independent assistance companies and providers in the world. Be a member at no cost. Get exclusive rates to AAA. Towing charges typically range from $100 - $250 depending on your vehicle model, location (open or sheltered area), type of tow truck required. As a Wellnex member the towing services would cost you from $54. Additional charges may apply depending on your vehicle model, location (open or sheltered area), type of tow truck required. Be a Wellnex and worry no more! COMMUNICATE ON A CONSISTENT BASIS: With WELLNEX, you can be the proactive party in starting the communication process. Develop a calendar of communication e.g. sending out publications / news bi-weekly + special birthday cards. Using our built-in tracking functions, also keep a look out for customers who have not interacted with your brand for a significant time & reach out to them! Re-establish your relationship with these customers before their consumer journey ends! CUSTOMER LOYALTY PROGRAM: Don’t forget about your current loyal customers as well! Create & design your very own loyalty program. Be it discounts, long term packages or even complementary gifts, you will be able to have full control and customize every aspect of your program using our Membership Benefit feature. Every business works differently, but with WELLNEX you can try an error and figure out which type of program works for your specific business! EDUCATE YOUR CUSTOMERS: Stand out from competitors by using WELLNEX. In the current day and age, your customers are looking for more than just a merchant to buy from. Make use of our multi - channel publication functions to complement your existing marketing strategies. Do include blog posts, infographics or even videos that serve to educate your consumer base on WHY YOUR PRODUCT / SERVICE IS SIMPLY BETTER. SEND YOUR COMPANY NEWSLETTER: Want to communicate with your customers on more than 1 platform? Apart from social media, wellnex platform, using the WELLNEX Email Marketing feature, you can mass send updates & news to all of your existing members at once. Though a simple strategy, people regularly check their emails & customers will still be reminded of your brand each time they open their email. MEANINGFUL CUSTOMER FEEDBACK: Gain essential customer feedback when your customers leave a rating or comment on your very own wellnex website. You can better understand your level of customer satisfaction & derive innovations to your existing programs. |
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