Reinventing Policyholder Engagement and Deliver Value “Beyond Insurance” with My-Insurer

Singapore – MY-INSURER, a leading digital engagement platform for insurers and financial advisors, is spotlighting the strength of its value proposition, positioning itself as a key enabler of client loyalty, retention, and growth in an increasingly competitive industry. By combining continuous engagement with tangible health benefits, MY-INSURER helps its partners strengthen relationships, unlock new sales opportunities, and deliver on the promise of protecting wellbeing long after a policy has been issued.
A persistent challenge across the insurance industry is that policyholders often disengage once their policy is underwritten, only reconnecting at the point of renewal or when filing a claim. This gap creates missed opportunities for advisors and insurers to nurture trust, encourage repeat business, and differentiate themselves. MY-INSURER bridges this gap by providing a year-round platform that policyholders value and return to—making the advisor-client relationship more relevant and resilient.
At the heart of MY-INSURER’s offering is a suite of affordable and accessible healthcare services. Policyholders and their families gain access to GP consultations, telemedicine, dental care, vaccinations, traditional Chinese medicine, family healthcare solutions, and even benefits that extend to pets and domestic helpers. These services are universally relevant, directly reinforcing the advisor’s mission of safeguarding health and wellbeing, and giving policyholders a compelling reason to stay connected with their advisor throughout the year.

“Our value proposition is not about short-lived perks or superficial add-ons,” said Matthias de Ferrieres, CEO of MY-INSURER. “It is about building meaningful connections that matter to policyholders every day. By embedding health and wellbeing services into the policyholder journey, we enable financial advisors and insurers to create an ecosystem of loyalty and engagement. This approach doesn’t just strengthen relationships — it generates natural opportunities for cross-selling, referrals, and retention, while delivering a differentiated experience that sets our partners apart.”
Beyond engagement, MY-INSURER equips advisors with powerful tools for affinity marketing and lead generation. Through the platform, advisors can launch in-app campaigns, promote targeted financial products such as health riders or investment-linked policies, send event invitations, or trigger e-birthday campaigns—all under their own branding. Policyholders, in turn, can easily invite friends and family to join the ecosystem through referral links or QR codes, creating a stream of pre-engaged prospects and strengthening organic growth.
The platform also supports recruitment and retention of financial advisors by positioning firms as forward-looking, client-centric organizations. Offering value-added services enhances the brand image not only with policyholders but also within the advisor community, making it easier to attract and retain top talent.
Security, compliance, and ease of adoption are integral to MY-INSURER’s model. Fully DPTM-certified, Singpass-integrated, and equipped with Cyber Essentials certification, the platform ensures the highest levels of data protection and regulatory alignment. Its digital-first design allows for seamless deployment and personalization, enabling partners to start creating impact quickly without compromising compliance or security.
By transforming every new policyholder into an engaged member of a broader ecosystem, MY-INSURER is enabling insurers and financial advisors to move “Beyond Insurance” — building enduring trust, creating new revenue opportunities, and driving sustainable growth.

About MY-INSURER
MY-INSURER is a trusted digital platform dedicated to extending the value of insurance beyond the issuance of a policy. Through health benefits, secure digital integration, and a focus on engagement, it empowers financial advisors and insurers to grow their business, retain clients, and deepen long-term relationships.
For more information, visit http://my-insurer.net.