In an increasingly competitive landscape, insurance advisors—particularly those specializing in life, health, protection, and investment products—face a growing challenge: the commoditization of their services. With most advisors offering the same policies from the same providers, clients often struggle to see meaningful differences between them. When advisors limit their role to selling insurance policies alone, they risk becoming interchangeable in the eyes of their clients. This commoditization leads to weaker client loyalty, reduced referrals, and limited opportunities for business growth. To thrive in this environment, advisors must redefine their value proposition by moving beyond traditional insurance advice and embracing value-added services that address the broader needs of their clients.

Why Value-Added Services Matter

Value-added services represent a powerful strategy for advisors to differentiate themselves, enhance client relationships, and secure long-term success. These services go beyond the basic sale of insurance policies, offering clients additional support in areas such as financial planning, wellness, claims assistance, and investment guidance. By doing so, advisors transform themselves from transactional salespeople into trusted, holistic financial partners. Here’s why this shift is so important:

1. Differentiation in a Crowded Market In a market where products are often identical, advisors who provide value-added services stand out. For example, an advisor who includes a complimentary annual financial health review with a life insurance policy creates a memorable experience that sets them apart from competitors. Clients are more likely to remain loyal to an advisor who offers something extra, rather than one who simply sells a policy and moves on.
2. Serving Clients More Comprehensively Clients today have complex needs that extend far beyond insurance. They require guidance on tax efficiency, estate planning, health management, and investment strategies. By addressing these broader needs, advisors position themselves as comprehensive financial partners, rather than just insurance providers. This approach not only deepens client relationships but also increases client satisfaction and trust.
3. Driving Referrals Through Exceptional Service Clients who receive exceptional service are far more likely to refer their advisor to friends, family, and colleagues. Value-added services create a word-of-mouth effect, where satisfied clients become advocates for the advisor’s business. For instance, an advisor who assists a client in navigating a complicated health insurance claim is likely to earn referrals from that client’s network, as the client shares their positive experience with others.
4. Generating Future Business Opportunities Value-added services help advisors stay top of mind with their clients. By offering workshops, newsletters, or partnerships with wellness platforms like Wellnex or CliniShield, advisors create ongoing touchpoints that keep them relevant. These interactions open the door to new conversations and future business opportunities, ensuring a steady pipeline of leads.

Real-World Examples of SuccessThe benefits of value-added services are not just theoretical—they are proven by real-world success stories:

• Wellness Partnerships: Advisors who collaborate with wellness platforms to offer clients discounted health screenings or wellness programs often see higher client engagement, increased referrals, and greater cross-selling opportunities. Clients appreciate the added value and are more likely to remain loyal.
• Digital Client Portals: Advisors who leverage platforms like My-Insurer to provide clients with 24/7 access to their policies and financial summaries are perceived as tech-savvy and proactive. This perception enhances their reputation and encourages clients to refer others.
• Educational Workshops: Hosting quarterly webinars or workshops on topics such as “Financial Planning for Young Families” or “Retirement Readiness” attracts new clients and encourages existing clients to bring friends. These events position the advisor as an expert and a valuable resource, further strengthening client relationships.

Overcoming Common ObjectionsDespite the clear advantages, some advisors hesitate to adopt value-added services due to common concerns:

• "I don’t have time for extra services." The key is to start small. Even a single value-added service, such as a yearly policy review with personalized financial tips, can make a significant impact without overwhelming the advisor’s schedule.
• "My clients don’t ask for these services." Many clients don’t know what to ask for. Advisors who take the initiative to educate their clients about broader financial needs often find that clients are eager to take advantage of these additional services.
• "I’m not an expert in all these areas." Advisors don’t need to be experts in every field. By partnering with specialists—such as tax advisors, estate planners, or wellness coaches—they can offer comprehensive solutions without needing to master every detail themselves.

The Long-Term Benefits of Value-Added ServicesThe impact of value-added services extends well beyond immediate client satisfaction:

• Higher Client Retention: Advisors who provide value-added services retain clients two to three times longer than those who don’t. Clients who feel well-supported are less likely to switch to a competitor.
• Increased Cross-Selling Opportunities: Clients who benefit from value-added services tend to purchase 20-40% more products over time. As they trust their advisor to meet a wider range of needs, they are more open to exploring additional financial solutions.
• More Referrals: Satisfied clients refer three to five times more than those who receive only standard service. This creates a self-sustaining cycle of new business, reducing the need for cold outreach.
• Future-Proofing the Business: The insurance industry is evolving, and advisors who offer more than just policies are better positioned to thrive in the long term. Those who fail to adapt risk being left behind as client expectations continue to rise.

A Practical Action Plan for AdvisorsFor advisors ready to embrace value-added services, here’s a simple roadmap to get started:

1. Start with One Service: Choose one value-added service to implement within the next 30 days. This could be as simple as launching a monthly client newsletter, partnering with a wellness platform, or offering a financial planning checklist.
2. Measure the Impact: Track client feedback, retention rates, and referrals before and after introducing the new service. This data will help refine the approach and demonstrate the value of the initiative.
3. Scale Gradually: As the benefits become clear, gradually introduce additional value-added services. Over time, these efforts will compound, leading to a more robust and resilient business.

​A Call to ActionThe question every advisor should ask themselves is: "What is the one value-added service I can commit to this month?" By taking even a small step toward providing broader value, advisors can differentiate themselves, serve their clients more effectively, and future-proof their practice. The result? Stronger client relationships, a steady stream of referrals, and a business that is built to last. Your clients—and your bottom line—will thank you.

The Digital Revolution in Financial Advisory: Adapt or Risk IrrelevanceSingapore’s financial advisory industry is undergoing a seismic shift. With over 20,000 advisors vying for client attention, standing out is no longer optional—it’s a survival strategy. The pandemic accelerated digital adoption, and today’s clients demand seamless, transparent, and personalized financial experiences. Advisors who cling to outdated methods risk losing clients to tech-savvy competitors, robo-advisors, or even fintech disruptors.
Client Expectations Have Changed—PermanentlyModern clients, especially millennials and Gen Z, expect:
✅ 24/7 access to their financial information—no more waiting for office hours.
✅ Instant, secure communication via chat, video calls, or messaging apps.
​✅ Data-driven, personalized advice—not generic recommendations.

A 2024 Monetary Authority of Singapore (MAS) survey revealed that 78% of Singaporeans now prefer managing their finances digitally. If you’re not meeting these expectations, you’re already falling behind.
Technology = TrustDigital platforms don’t just streamline operations—they build trust. A well-designed platform ensures: 🔒 Automated compliance—every interaction is documented and MAS-aligned. 🛡️ Bank-grade security—client data is protected with encryption and multi-factor authentication. 📊 Hyper-personalization—analytics help tailor advice to individual client needs.
The bottom line? Clients trust advisors who leverage technology to simplify, secure, and enhance their financial journey.

Why Personal Branding Is Your Secret Weapon in a Saturated Market
In a crowded industry, your brand is your most powerful asset. It’s not just about a logo or a tagline—it’s about how clients perceive you and why they choose you over competitors.
The Power of a Strong Personal BrandA well-defined brand helps you: 🔹 Stand out—highlight your expertise, values, and unique approach. 🔹 Attract the right clients—those who align with your philosophy and needs. 🔹 Command higher fees—clients pay a premium for advisors who deliver real value.
How to Build a Brand That Resonates

1. Define Your Niche—Specialize in areas like retirement planning, health insurance, or expat wealth management.
2. Create Valuable Content—Share insights via blogs, videos, and social media to establish authority.
3. Leverage Testimonials—Showcase real client success stories to build credibility.
4. Invest in a Professional Digital Presence—Your website and client portal should reflect your brand’s professionalism.

Pro Tip: A platform like My-Insurer.net lets you customize your digital presence, ensuring your brand shines in every client interaction.

Own Your Platform—or Risk Losing Control
Relying on third-party tools or generic software limits your ability to differentiate. Owning your platform gives you:
✅ Full control—customize the client experience to match your brand.
✅ Data ownership—use client insights to refine your services.
✅ Scalability—grow without being constrained by external limitations.
Compliance & Security: Non-Negotiables in SingaporeSingapore’s regulatory environment is one of the strictest in the world. Clients need to know their data is safe and their advisor is compliant.
My-Insurer.net is built with compliance at its core, offering: ✔ MAS-aligned processes—automated checks and audit trails. ✔ Bank-grade security—encryption, secure logins, and fraud prevention. ✔ Peace of mind—focus on advising, not paperwork.
By owning your platform, compliance becomes a competitive advantage—not a burden.

My-Insurer.net: The Ultimate Digital Solution for Singapore’s Financial AdvisorsMy-Insurer.net isn’t just another tool—it’s a game-changer for advisors who want to differentiate, scale, and future-proof their practice.
Why Advisors Choose My-Insurer.net1. Compliant by Design
✅ MAS-approved processes—no compliance headaches.
​ ✅ Automated documentation—every client interaction is tracked and secure.
2. Fast, Affordable, and Easy to Deploy⚡ Go live in days, not months—no lengthy IT projects. 💰 Cost-effective—a fraction of the price of custom-built solutions.
3. Unique Health & Concierge ServicesMy-Insurer.net partners with Wellnex Singapore and CliniShield to offer exclusive health benefits, including: 🏥 24/7 telemedicine access 💊 Personalized wellness programs 🚑 Emergency concierge support
These services don’t just differentiate you—they make you indispensable.
4. Seamless Integration with Major InsurersWorks with Prudential Singapore and Great Eastern Life, so you can offer a full suite of products without switching platforms.

Beyond Insurance: How Health & Concierge Services Set You ApartClients today want more than just financial products—they want holistic solutions.
By partnering with Wellnex Singapore and CliniShield, My-Insurer.net enables advisors to offer: 🩺 Preventive health screenings—early detection saves lives and reduces insurance costs. 📉 Chronic disease management—support for diabetes, hypertension, and more. 🆘 Emergency assistance—immediate help during medical crises, locally and abroad.
Why does this matter? The Ministry of Health (MOH) emphasizes the link between health and financial security. Advisors who address both position themselves as trusted partners—not just salespeople.

Real Success Stories: Advisors Who Transformed Their PracticeCase Study 1: From Struggling to ThrivingJohn Tan, a 10-year veteran advisor, was stuck in a growth plateau. After adopting My-Insurer.net, he: ✔ Launched a branded client portal—boosting engagement by 40%. ✔ Added health concierge services—attracting high-net-worth clients. ✔ Automated compliance—saving 30% of his time on admin work.
Result: His client base doubled in 12 months.
Case Study 2: Standing Out in a Competitive MarketSarah Lee, a young advisor, used My-Insurer.net to carve a niche in expat financial planning. By offering health and wellness benefits, she: ✔ Differentiated from competitors—most advisors only focus on products. ✔ Increased client retention—clients stayed longer due to added value. ✔ Grew referrals—happy clients brought in new business.
Result: Her revenue tripled in 18 months.

Singapore’s Regulatory Landscape: Stay Ahead or Get Left BehindThe MAS is tightening regulations, focusing on: 🔍 Digital advisory standards—advisors must use secure, transparent tools. 🤝 Client-centric practices—recommendations must be in the client’s best interest. 🔐 Stricter data protection—how you store and use client data matters.
My-Insurer.net ensures you stay compliant effortlessly, turning regulation into a competitive edge.

Your Step-by-Step Guide to Going DigitalReady to future-proof your practice? Here’s how:

1. Assess Your Needs—Identify gaps in your current digital strategy.
2. Choose the Right Platform—Pick a solution that aligns with your brand and compliance needs.
3. Customize Your Presence—Work with the provider to tailor your client portal.
4. Train Your Team—Ensure everyone is comfortable with the new tools.
5. Launch & Market—Promote your digital services to attract and retain clients.

My-Insurer.net offers full onboarding support, making the transition smooth and stress-free.

The Cost of Inaction: Why Waiting Is a Risk You Can’t AffordAdvisors who delay digital adoption face: ❌ Losing clients to competitors with better digital experiences. ❌ Falling behind on compliance—risking fines or reputational damage. ❌ Missing growth opportunities—digital tools open doors to new markets and revenue streams.
The investment in a platform like My-Insurer.net is minimal compared to the cost of doing nothing.

Final Thoughts: Your Roadmap to SuccessThe financial advisory industry in Singapore is evolving rapidly. To thrive, you must:

1. Go Digital—Enhance client experience and streamline operations.
2. Build Your Brand—Differentiate with a unique value proposition.
3. Add Real Value—Offer services beyond traditional financial products.
4. Stay Compliant—Use tools that simplify regulatory adherence.

My-Insurer.net is more than a platform—it’s your strategic partner in building a future-proof, client-centric practice.
Next Steps:🔹 Visit My-Insurer.net to explore solutions. 🔹 Learn about their security features at My-Insurer Security. 🔹 Discover their mission at About My-Insurer. 🔹 Partner with Wellnex Singapore and CliniShield to enhance your offering.

Singapore – MY-INSURER, a leading digital engagement platform for insurers and financial advisors, is spotlighting the strength of its value proposition, positioning itself as a key enabler of client loyalty, retention, and growth in an increasingly competitive industry. By combining continuous engagement with tangible health benefits, MY-INSURER helps its partners strengthen relationships, unlock new sales opportunities, and deliver on the promise of protecting wellbeing long after a policy has been issued.
A persistent challenge across the insurance industry is that policyholders often disengage once their policy is underwritten, only reconnecting at the point of renewal or when filing a claim. This gap creates missed opportunities for advisors and insurers to nurture trust, encourage repeat business, and differentiate themselves. MY-INSURER bridges this gap by providing a year-round platform that policyholders value and return to—making the advisor-client relationship more relevant and resilient.
At the heart of MY-INSURER’s offering is a suite of affordable and accessible healthcare services. Policyholders and their families gain access to GP consultations, telemedicine, dental care, vaccinations, traditional Chinese medicine, family healthcare solutions, and even benefits that extend to pets and domestic helpers. These services are universally relevant, directly reinforcing the advisor’s mission of safeguarding health and wellbeing, and giving policyholders a compelling reason to stay connected with their advisor throughout the year.

“Our value proposition is not about short-lived perks or superficial add-ons,” said Matthias de Ferrieres, CEO of MY-INSURER. “It is about building meaningful connections that matter to policyholders every day. By embedding health and wellbeing services into the policyholder journey, we enable financial advisors and insurers to create an ecosystem of loyalty and engagement. This approach doesn’t just strengthen relationships — it generates natural opportunities for cross-selling, referrals, and retention, while delivering a differentiated experience that sets our partners apart.”
Beyond engagement, MY-INSURER equips advisors with powerful tools for affinity marketing and lead generation. Through the platform, advisors can launch in-app campaigns, promote targeted financial products such as health riders or investment-linked policies, send event invitations, or trigger e-birthday campaigns—all under their own branding. Policyholders, in turn, can easily invite friends and family to join the ecosystem through referral links or QR codes, creating a stream of pre-engaged prospects and strengthening organic growth.
The platform also supports recruitment and retention of financial advisors by positioning firms as forward-looking, client-centric organizations. Offering value-added services enhances the brand image not only with policyholders but also within the advisor community, making it easier to attract and retain top talent.
Security, compliance, and ease of adoption are integral to MY-INSURER’s model. Fully DPTM-certified, Singpass-integrated, and equipped with Cyber Essentials certification, the platform ensures the highest levels of data protection and regulatory alignment. Its digital-first design allows for seamless deployment and personalization, enabling partners to start creating impact quickly without compromising compliance or security.
By transforming every new policyholder into an engaged member of a broader ecosystem, MY-INSURER is enabling insurers and financial advisors to move “Beyond Insurance” — building enduring trust, creating new revenue opportunities, and driving sustainable growth.

About MY-INSURER
MY-INSURER is a trusted digital platform dedicated to extending the value of insurance beyond the issuance of a policy. Through health benefits, secure digital integration, and a focus on engagement, it empowers financial advisors and insurers to grow their business, retain clients, and deepen long-term relationships.
For more information, visit http://my-insurer.net.

​IntroductionThe financial advisory industry is undergoing a seismic shift. As client expectations evolve and digital natives become the dominant demographic, advisors and firms must adapt or risk obsolescence. The traditional model—reliant on face-to-face interactions, paper-based processes, and siloed services—is no longer sufficient. Today’s clients demand seamless, personalized, and value-added experiences. To meet these demands, financial advisors and firms need a digital solution that not only streamlines operations but also enhances client engagement, retention, and lead nurturing.
A white-label, customizable, and brandable digital platform is no longer a luxury; it’s a necessity. Such a platform should integrate CRM, insurance back-office, and affinity services—such as health and concierge services—to create a holistic ecosystem that fosters loyalty and trust. My-Insurer stands at the forefront of this transformation, offering a licensed, reseller-friendly platform that empowers advisors to build their own brand, retain clients, and nurture prospects effectively.
This article explores the opportunities for financial advisors and firms to leverage digital platforms, the importance of brand identity, and why My-Insurer’s white-label solution is the affordable, superior choice compared to other platforms.

The Digital Imperative: Why Financial Advisors Must EvolveThe Changing Landscape of Financial Advisory
The financial advisory sector is increasingly competitive. Clients are no longer satisfied with generic advice; they seek personalized, tech-driven solutions that simplify their financial lives. According to a McKinsey report, advisors who embrace digital tools are 30% more likely to retain clients and 25% more likely to acquire new ones.

• Client Expectations: Modern clients expect 24/7 access, real-time updates, and value-added services beyond traditional advisory.
• Regulatory Pressures: Compliance and data security are non-negotiable, requiring robust digital infrastructure.
• Operational Efficiency: Manual processes are error-prone and time-consuming. Automation and integration are key to scalability.

The Role of Digital PlatformsA comprehensive digital platform addresses these challenges by:

• Centralizing client data for better relationship management.
• Automating back-office tasks to reduce administrative burdens.
• Offering affinity services (e.g., health, concierge) to enhance client stickiness.

The Power of a White-Label, Brandable PlatformWhy Brand Identity MattersIn a crowded market, brand identity differentiates advisors. A white-label platform allows firms to:

• Customize the user experience with their logo, colors, and messaging.
• Build trust by presenting a cohesive, professional image.
• Stand out from competitors using generic, off-the-shelf solutions.

​My-Insurer’s white-label platform (my-insurer.net/Whitelabel.html) enables advisors to launch their own branded portal, reinforcing their unique value proposition.
Key Features of My-Insurer’s Platform

1. CRM Integration: Manage leads, clients, and policyholders in one place.
2. Insurance Back-Office: Streamline policy administration, claims, and renewals.
3. Affinity Services:
   • Wellnex (my-insurer.net/Wellnex.html): Health and wellness programs.
   • CliniShield (my-insurer.net/Clinishield.html): Telemedicine and health concierge.
   • MediMaid (my-insurer.net/Medimaid.html): Medical assistance services.
4. Security and Compliance: Robust data protection (my-insurer.net/security.html).

Affordability and ScalabilityUnlike other platforms, My-Insurer offers a cost-effective solution without compromising on features. Advisors can start small and scale as their business grows, making it ideal for both independent advisors and large firms.

Client Retention and Lead Nurturing: The Affinity AdvantageThe Challenge of Client RetentionRetaining clients is five times cheaper than acquiring new ones. Yet, many advisors struggle with client churn due to lack of engagement. Affinity services—such as health and concierge--increase client loyalty by providing tangible, everyday value.
How Affinity Services Work

• Health Services: Clients appreciate access to telemedicine, wellness programs, and health discounts.
• Concierge Services: Exclusive perks (e.g., travel assistance, lifestyle benefits) foster long-term relationships.
• Personalized Engagement: Automated reminders, financial planning tools, and tailored offers keep clients engaged.

My-Insurer’s platform integrates these services seamlessly, turning one-time clients into lifelong advocates.

Why My-Insurer Stands Out, Comparison with Competitors

Testimonials and Success Stories
​Firms using My-Insurer report:

• 30% higher client retention.
• 20% increase in lead conversion.
• Enhanced brand recognition.

“My-Insurer transformed our client engagement. The branded platform and affinity services set us apart.” — Synergy Financial (synergy.com.sg)

The Business Case for Financial AdvisorsRevenue GrowthAdvisors using My-Insurer see:

• Higher cross-selling opportunities through integrated services.
• Recurring revenue from affinity partnerships.
• Reduced operational costs via automation.

Competitive EdgeBy offering more than just financial advice, advisors position themselves as trusted lifestyle partners. This differentiation is critical in a saturated market.

Implementation: How to Get StartedStep-by-Step Guide

1. Sign Up: Visit my-insurer.net to explore plans.
2. Customize: Brand the platform with your identity.
3. Integrate: Sync CRM, back-office, and affinity services.
4. Launch: Roll out to clients and prospects.

Training and SupportMy-Insurer provides onboarding, training, and 24/7 support to ensure a smooth transition.

Conclusion: The Future is Digital and BrandedThe financial advisory industry is at a crossroads. Advisors who embrace digital transformation and leverage white-label platforms like My-Insurer will thrive. By building their brand, retaining clients, and nurturing leads, they can future-proof their business in an increasingly digital world.
My-Insurer is not just a tool; it’s a strategic partner for growth. With its affordable, customizable, and feature-rich platform, it’s the smart choice for advisors ready to elevate their practice.

Key Resources

• My-Insurer Benefits
• About My-Insurer
• GoalsMapper
• Agiliux Singapore

Insurance market, advisors—especially those in life, health, protection, and investment—face a critical challenge: commoditization. Most advisors sell identical products from the same providers, making it difficult for clients to distinguish between them. When advisors focus solely on policies, they risk becoming replaceable, as clients perceive little difference in the advice they receive. The result? Lower client loyalty, fewer referrals, and stagnant growth.
To stand out, advisors must move beyond traditional insurance advice and embrace value-added services. These services address clients’ broader financial and lifestyle needs, transforming advisors from mere salespeople into trusted, holistic partners.
Value-added services are essential for four key reasons:

1. Differentiation: Services like financial planning, wellness support, or claims assistance help advisors stand out in a crowded market. For example, an advisor who offers a free annual financial health check alongside a life policy is far more memorable than one who only sells the policy.
2. Serving Clients Better and Broader: Clients have needs that extend beyond insurance, including tax efficiency, estate planning, health management, and investment growth. By addressing these needs, advisors position themselves as comprehensive financial partners, leading to deeper client relationships and higher satisfaction.
3. Attracting More Referrals: Clients who receive exceptional service are more likely to refer others. Value-added services create word-of-mouth momentum, as clients share their positive experiences with friends and family. For instance, an advisor who helps a client navigate a complex health claim is likely to earn referrals from that client’s network.
4. Generating Leads for the Future: Value-added services keep advisors top of mind with clients. Hosting workshops, sending newsletters, or partnering with wellness platforms like Wellnex or CliniShield opens doors to new conversations and future business opportunities.

Value-added services aren’t just theoretical—they deliver tangible results. Advisors who partner with Wellnex to offer clients discounted health screenings see higher engagement, more referrals, and increased cross-selling opportunities. Those using platforms like My-Insurer to provide 24/7 access to policies and financial summaries are perceived as tech-savvy and proactive, leading to more client introductions. Hosting quarterly webinars on topics like “Financial Planning for Young Families” turns attendees into clients and encourages existing clients to bring friends, expanding the advisor’s network.
While the benefits of value-added services are clear, advisors often hesitate due to perceived barriers:

• "I don’t have time." Start small. Even one value-added touch—like a yearly policy review with a financial tip—can make a significant difference.
• "My clients don’t ask for this." Clients often don’t know what to ask for. Advisors who educate their clients about broader financial needs create demand for their services.
• "I’m not an expert in those areas." Advisors don’t need to be experts in everything. Partnering with specialists (e.g., tax advisors, estate planners) allows advisors to offer comprehensive solutions without mastering every detail.

The impact of value-added services extends far beyond immediate client satisfaction:

• Client Retention: Advisors who provide value-added services retain clients 2-3 times longer than those who don’t.
• Cross-Selling Opportunities: Clients who receive value-added services purchase 20-40% more products over time, as they trust their advisor to meet a wider range of needs.
• Referral Growth: Satisfied clients refer 3-5 times more than those who receive only standard service, creating a self-sustaining pipeline of new business.
• Future-Proofing: As the insurance industry evolves, advisors who offer more than policies thrive, while those who don’t risk falling behind.

Ready to get started? Here’s how:

1. Start Small: Choose one value-added service to implement within the next 30 days. This could be a client newsletter, a partnership with a wellness platform, or a financial planning checklist.
2. Track Your Impact: Measure client feedback, retention rates, and referrals before and after implementing your chosen service. Use this data to refine your approach.
3. Scale Up: As you see results, gradually add more value-added services to your practice. Over time, these efforts will compound, leading to a more robust and resilient business.

The question for every advisor is simple: "What’s the one value-added service you’ll commit to this month?" By taking even a small step toward providing broader value, you’ll differentiate yourself, serve your clients better, and future-proof your practice. Your clients—and your business—will thank you.