My-Insurer Unveils Strategic Web Agency Partnership to Accelerate the Digital Transformation of Insurance Intermediaries

My-Insurer Pte Ltd, the leading digital ecosystem dedicated to empowering insurance intermediaries, has announced the launch of its Web Agency Partnership Program, a bold new initiative designed to revolutionize how financial advisory firms and insurance agents build their digital presence and engage with clients. By teaming up with creative and digital agencies, My-Insurer offers an unparalleled opportunity for web professionals to provide insurance intermediaries with immediate access to compliant, white-labeled, feature-rich digital tools—backed by proven platforms like WELLNEX, CLINISHIELD, and MEDIMAID.
This move marks a strategic inflection point in the company’s journey to embed deeper into the financial services sector while opening new revenue channels for digital service providers across Singapore and beyond.

A Platform Built for Intermediaries—and Now, AgenciesSince its inception, My-Insurer has focused on solving a very specific problem: how to empower insurance intermediaries to build trust and client loyalty in a digital-first world without heavy investment or risk of non-compliance. Through its suite of products and services—including health, lifestyle, and CRM capabilities—the company has already gained the trust of over 2,800 insurance intermediaries and nearly 100,000 members.
The new Web Agency Partnership Program allows agencies and developers to become enablers of this transformation. Partners can now integrate My-Insurer’s white-label solutions into their portfolio, deploy fully personalized mobile websites for advisors, and monetize their participation through a performance-based structure.
“We realized that the next phase of our growth had to come from collaboration,” said Matthias de Ferrieres, CEO and Founder of My-Insurer. “Insurance intermediaries trust creative professionals to guide their digital branding. So why not equip those professionals with ready-to-go platforms that are compliant, secure, and constantly evolving? This program is about empowering agencies to offer more, faster—and profitably.”

What’s in It for Web Agencies?
The partnership model is designed with simplicity and impact in mind. Web agencies can choose to either refer intermediaries to My-Insurer’s ecosystem or actively integrate My-Insurer solutions into their own development pipeline. In both cases, they are rewarded with remuneration per successful deployment:

• SGD $1,500 per white-label deployment, paid 30 days after go-live
• SGD $160 per WELLNEX client onboarded
• SGD $120 per CLINISHIELD client onboarded

Agencies receive full marketing support, onboarding resources, and a co-branded framework to go to market quickly and efficiently.
“We’re not just handing off a tech stack,” said Regine, Director of Development at My-Insurer. “We’re giving agencies the ability to immediately offer value to their insurance clients. Whether it's a free branded mobile site, concierge-managed services, or access to exclusive healthcare and lifestyle networks—it’s all plug-and-play.”

An Ecosystem with Depth and Credibility
Unlike traditional tech offerings, My-Insurer’s platforms are not only operational but battle-tested. In the past year alone, the company has seen:

• 173% growth in intermediary clients
• 133% increase in registered members
• Over 14,800 monthly active users
• A vast partner network of 570+ clinics, 180 merchants, and 30 veterinary clinics
• Full compliance with MAS, PDPA, DPTM, and Cyber Essentials standards

“Compliance is non-negotiable in our space,” added de Ferrieres. “When an agency works with us, they can rest easy knowing their client’s data and branding are protected by some of the highest security and privacy standards in the country. That’s not something every tech vendor can promise.”
A Free Starting Point, with Scalable ValueAt the heart of the offering is a free personalized mobile website for every intermediary. Advisors can choose their URL, upload their picture and logo, customize their color scheme, publish content, gather testimonials, and plug in social media—all without paying a cent.
From there, they can add one of three off-the-shelf solutions tailored to different client profiles and budgets:

•  WELLNEX – A comprehensive lifestyle platform offering healthcare benefits, F&B discounts, home and roadside assistance, and a CRM suite for just SGD $88/month.
• CLINISHIELD – A healthcare-focused platform that enhances Medishield and Shield plans with priority bookings and discounts, priced at SGD $68/month.
•  MEDIMAID. – The most affordable offering, built for domestic helper health screening, providing concierge-supported clinic access for SGD $18/month.

All three options come with unlimited access, cancel-anytime flexibility, and CRM integration that lets advisors manage leads, run campaigns, and engage clients—all from a single dashboard.

A Win-Win for Everyone
The Web Agency Partnership Program doesn’t just benefit intermediaries. It offers agencies a way to differentiate their offering, deepen client relationships, and build recurring revenue streams.
“Agencies are always looking for ways to upsell or bundle more value for their clients,” said Regine. “With this partnership, they don’t need to build new features or maintain code. Everything is ready, from concierge services to lead generation tools. They just plug it in and go.”
And the intermediaries win big too: they get access to a digital storefront, CRM tools, exclusive services, and health & wellness benefits that help them build trust with prospects and deepen client loyalty.
“Our mission has always been to elevate the role of the insurance intermediary,” emphasized de Ferrieres. “Not to replace them. Our job is to give them the tools they need to stay competitive, relevant, and compliant. And now, through web agencies, we can do that at scale.”
Driving the Future of Digital IntermediationAs Singapore’s financial and insurance landscape continues to digitize, solutions like those offered by My-Insurer are no longer “nice to have”—they’re essential. With regulators placing increasing pressure on data protection and digital onboarding, intermediaries who lack the infrastructure risk falling behind.
“Digital transformation used to be a competitive edge. Now it’s a survival requirement,” said Matthias. “We don’t just offer apps—we offer platforms of trust. With the Web Agency Partnership Program, we’re making those platforms more accessible than ever before.”
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The timing couldn’t be more apt.
With over 600 new members joining My-Insurer each month, and more than 500 health and lifestyle bookings processed monthly, the ecosystem is growing—and fast.
As Regine pointed out, “We’re just getting started. Our roadmap includes deeper integrations, new benefit partners, and even AI-driven engagement tools for advisors. This is a living ecosystem, and we want web agencies to be part of that evolution.”