MY-INSURER Highlights Strong Value Proposition to Reinvent Policyholder Engagement

MY-INSURER is underscoring the strength of its value proposition for insurers and financial advisors, presenting a digital-first platform that redefines policyholder engagement and drives business growth by delivering value “Beyond Insurance.”
One of the main challenges in the industry is that policyholders often disengage after a policy is issued, only reconnecting at claim or renewal. MY-INSURER addresses this by offering continuous and meaningful touchpoints through healthcare services such as affordable GP consultations, telemedicine, dental care, vaccinations, traditional Chinese medicine, family healthcare, and even coverage for pets and helpers.
“Our value proposition is clear,” said Matthias de Ferrieres, CEO of MY-INSURER. “We help financial advisors and insurers transform every policyholder into an engaged, loyal member of their ecosystem. This not only strengthens relationships but also creates natural opportunities for cross-selling, referrals, and retention—while reinforcing their brand promise of protecting health and wellbeing.”

The platform delivers:

• Continuous engagement: Keeping policyholders connected with tangible, relevant health benefits and 7-day assistance.
  
• Affinity marketing channels: Allowing advisors to promote targeted financial solutions, in-app campaigns, and personalized communications.
  
• Referrals and lead generation: Policyholders can bring family and friends into the ecosystem, creating a pipeline of pre-engaged prospects.
  
• Differentiation for advisors: Strengthening both client retention and advisor recruitment through a compelling “Beyond Insurance” offering.
  

With Singpass integration, DPTM certification, and industry-grade security, MY-INSURER provides insurers and advisors with a scalable and compliant solution to stay competitive in a crowded marketplace.

About MY-INSURER
MY-INSURER is a trusted digital platform designed to extend the value of insurance beyond policy issuance. With a focus on engagement, health benefits, and secure digital integration, it empowers financial advisors and insurers to grow, retain, and strengthen relationships with their clients.
For more information, visit http://my-insurer.net.