We are thrilled to announce a brand-new feature on our platform that is set to elevate the way financial advisors engage with their clients! My-Insurer Pte Ltd is proud to reveal our seamless integration with Poki, a leading online gaming platform, now available for financial advisors to offer their clients. This exciting addition brings a fun and interactive gaming experience directly into the apps of our financial advisor partners through an easy-to-use widget that can be activated with just a simple request.
This new feature offers a unique opportunity for financial advisors to connect with their clients in a more engaging way, combining entertainment with their financial services. And the best part? It’s all integrated directly into the financial advisor’s app, so no additional downloads are necessary!
What is My-Insurer Pte Ltd?At My-Insurer Pte Ltd, we’re committed to continuously innovating and improving the financial and insurance experience for both our clients and financial advisors. Our goal is to provide modern solutions that make managing insurance more efficient, accessible, and engaging. With this new integration of Poki games, we are expanding the ways in which financial advisors can interact with their clients, enhancing the value of their services.
Our platform empowers financial advisors to offer clients a variety of solutions, and now, with this new integration, we are taking engagement to the next level. The integration is designed to be as simple and seamless as possible, ensuring that financial advisors can quickly offer their clients an added layer of fun and entertainment, with no complex setup required.
What is Poki?Poki is an incredibly popular online gaming platform that has taken the gaming world by storm, offering thousands of free-to-play games across various genres. From action-packed games to brain-bending puzzles, Poki has something for everyone, all accessible directly through a web browser.
This integration brings Poki’s exciting library of games right to the fingertips of financial advisors' clients, enhancing the user experience in a way that goes beyond traditional financial services. Now, clients can enjoy a quick game on their phones, right from the financial advisor’s app, at their leisure. Whether they’re looking to take a break, have fun, or engage in a relaxing pastime, Poki’s diverse selection of games provides endless entertainment.
The Benefits for Financial Advisors and Their ClientsWe understand how important it is to offer added value to your clients, which is why the integration with Poki is such a game-changer! Here are just a few reasons why this new feature is so exciting for both financial advisors and their clients:

1. A Fun and Engaging Experience for Clients: By offering access to Poki’s expansive library of free-to-play games, financial advisors can now engage their clients in a unique way. Clients can play whenever they like, without the need to download additional apps or manage extra accounts. This in-app gaming feature adds an interactive and enjoyable element to the advisor’s existing services.
   
2. Seamless Integration: The integration is incredibly easy and requires minimal setup. Financial advisors can simply reach out to My-Insurer Pte Ltd, and we will activate the Poki functionality in their app, allowing them to offer this exciting new feature to their clients immediately. It’s as simple as that—no complex installation or technical knowledge required!
   
3. Increased Client Engagement: Keeping clients engaged and satisfied is crucial in today’s competitive market. With the addition of Poki, financial advisors can offer an interactive and fun experience that encourages regular use of their app. This helps foster a deeper connection with clients, improving overall satisfaction and retention.
   
4. No Need for Additional Downloads: One of the best parts of this integration is that clients don’t need to download any extra apps. The Poki games are fully accessible through the financial advisor’s existing app, ensuring that clients can start playing right away without any hassle. This removes friction and makes the experience seamless.
   
5. White-Label Solution: The Poki widget integrates seamlessly into the financial advisor’s app, branded according to their specifications. This ensures that clients receive a consistent experience that aligns with the advisor’s branding while offering something new and exciting.
   

A New Way to Connect with ClientsThis integration is more than just a fun feature—it’s an innovative way for financial advisors to connect with their clients. In today’s digital world, where technology is changing the way we interact, it’s important to stand out and offer unique experiences that go beyond traditional offerings. By introducing Poki games into their apps, financial advisors can provide something truly special—an interactive tool that their clients will appreciate and return to.
At My-Insurer, we are always exploring new ways to enhance our platform and provide greater value to our partners and clients. This integration is just one example of how we continue to lead the industry by offering innovative solutions that improve both the financial and user experience.
A Word from Our CEO, Matthias de Ferrieres“We are incredibly excited about this new integration with Poki,” says Matthias de Ferrieres, CEO of My-Insurer Pte Ltd. “Our mission has always been to innovate and provide our partners with the tools they need to succeed. By integrating Poki’s games into financial advisors’ apps, we are not only offering them a unique way to engage with clients, but we are also enhancing the overall experience for the end user. This is a win-win for everyone involved.”
Get Started Today!We are thrilled to bring this new feature to our platform and offer it to our valued financial advisors. If you’re a financial advisor and want to activate the Poki games in your app, simply reach out to us, and we’ll handle the rest. With just a quick activation, you’ll be able to offer your clients hours of fun, interactive entertainment, all within your own branded app.
We believe that the addition of Poki games is a game-changer for the financial advisory industry, providing a unique, engaging, and enjoyable experience for clients. It’s just one of the many ways My-Insurer continues to lead the way in offering innovative solutions that create lasting value.
To learn more about this exciting new feature or to get started with your integration, visit My-Insurer Pte Ltd today.
Stay tuned for more exciting updates from My-Insurer as we continue to innovate and enhance the client experience!

​In an insightful interview, Dr. Matthias de Ferrieres, CEO and founder of My-Insurer Pte Ltd, opens up about building a profitable, tech-enabled business in Singapore’s compact yet hyper-competitive insurance industry. With over two decades of experience, he shares candid reflections on market dynamics, business strategy, expansion challenges, and innovation at the grassroots level of the financial advisory (FA) ecosystem.

A Veteran in Insurance & a Visionary EntrepreneurDr. de Ferrieres began his insurance journey in 2001 in Singapore and has since become a seasoned expert. After a notable tenure at AXA, he spun off his own venture—eventually launching My-Insurer, a platform designed to support financial advisers through digital tools rather than replace them.
The product: a white-labeled digital CRM solution—complete with a branded app and concierge service. It empowers FAs to retain control over their client relationships, providing differentiation in a field where product offerings are largely commoditized.

Understanding the Singapore Insurance Landscape
Singapore is a unique market: small in size, but extremely dense in financial advisory professionals.

• Population: ~6.5 million
• Addressable Market (after excluding kids, domestic helpers, and foreign workers): ~3.5–4 million
• Certified FAs: ~21,000
• Licensed FAs: ~11,000
• Active FAs: ~4,000

Many advisors are young and enter the profession as a first job. They often sell to friends and family initially, but face steep attrition due to the sales pressures and challenges in client acquisition beyond their personal network.
​

 
New Verticals: Pets and Domestic Helpers
To diversify, My-Insurer has ventured into two new but related verticals:

1. Pet Insurance: They are partnering with veterinary clinics, offering branding tools and medical checkup facilitation—similar to the human FA model.
2. Domestic Helper Health Screening: In Singapore, employers must send their domestic helpers for compulsory health checks every 6 months. My-Insurer is collaborating with maid agencies to provide screening support and branded apps.

These sectors show potential but are currently less profitable than the FA business.

Innovating to Reach Individual Agents
A new pilot is launching to target individual agents instead of just firms. Since many agents (especially the remaining 6,000+ licensed but less active ones) are disconnected from larger platforms, this model offers:

• A shared app environment
• Access to concierge and support services
• A lead-generation component priced between $24 to $88/month, depending on lead volume

This approach is expected to be more complex and less profitable but could unlock a new growth segment.

Retention, Stickiness, and Long-Term Play

• Client retention rate: ~90% among FA firms
• Contracts are 2 years long, and clients often renew thanks to ongoing product innovation.
• Churn is mainly due to firms shutting down or facing legal restrictions.

Despite some turnover among individual agents, the platform’s business model remains robust and sticky at the organizational level.
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Conclusion: A Sustainable, Niche Tech Model
Dr. de Ferrieres represents a different breed of entrepreneur--eschewing VC funding and hypergrowth in favor of sustainable, profitable, and well-scoped business building. His company, My-Insurer, is an example of how deep industry knowledge, a tight focus, and smart positioning can yield outsized impact—even in a small total addressable market.
“We’re not trying to be sexy. We’re trying to be sustainable and valuable.”

My-Insurer Pte Ltd has integrated HealthHub comprehensive health information platform directly into the My-Insurer app using a seamless widget. This new feature enables financial advisors to offer their members effortless access to reliable health information without the need to download additional apps. Advisors can contact My-Insurer Pte Ltd to have this functionality activated instantly within their app.
What is HealthHub?HealthHub is Singapore’s leading one-stop portal for all health-related services and information. It offers users access to:

• Health Records: Personal health records, such as immunization history and medical appointments.
  
• Wellness Tips: Articles and guides to maintain a healthy lifestyle.
  
• Services: A wide range of digital services, including booking medical appointments and receiving updates on national health programs.
  

Benefits of Having HealthHub Integrated in the App

• Convenience: Members can easily access credible health resources without needing to switch platforms or download separate applications.
  
• Enhanced User Experience: Providing integrated health tools adds significant value to the app, fostering user loyalty and satisfaction.
  
• Efficiency: With direct access to HealthHub, users can manage their health needs seamlessly, saving time and effort.
  
• Customization for Advisors: Financial advisors can offer this functionality as part of their app’s value proposition, enhancing engagement with their clients.
  

A Word from the CEO of My-Insurer Pte LtdMatthias de Ferrieres, CEO of My-Insurer Pte Ltd, shared his thoughts:
“By integrating HealthHub into our app, we’re making it easier for members to access essential health information in a single, user-friendly platform. This feature empowers financial advisors to provide added value to their clients, making our app a holistic tool for both health and financial planning.”
Easy Activation for Financial AdvisorsIntegrating HealthHub into the My-Insurer app is simple and efficient. Financial advisors just need to contact My-Insurer Pte Ltd, and the feature will be activated immediately, with no additional technical requirements.
About My-Insurer Pte LtdMy-Insurer Pte Ltd continues to lead the way in providing innovative app functionalities tailored to the needs of financial advisors and their clients. With the integration of HealthHub, the company reaffirms its commitment to enhancing user experiences and promoting wellness.
Contact Us TodayFor financial advisors looking to enrich their app offerings and provide seamless health access to their members, My-Insurer Pte Ltd is here to help. Contact us now to activate this feature and transform your app into a comprehensive resource for health and financial services.