A traditional insurance company and its response to fast insurance transformation - the fear of Goliath & its focus on details to fight David
When innovative disruption is also in the details!
Stark Group, a Singaporean company that innovates and effectively disrupts the insurance industry in Asia & Europe, launches last June 2017 its latest start-up: my-insurer.
My-insurer is the first application to enable insurance intermediaries to better manage, communicate and facilitate sales between them and clients.
The umbrella icon has been and is still widely used in the insurance industry to illustrate protection. My-insurer made the umbrella its logo, so did many others.
It was brought to its attention that this logo could look similar to another one used by a USA-based insurer. Such situation may shadow the current brand position of the traditional American company and potentially infringes its IP.
Stark Group takes Intellectual Property extremely seriously!
The innovative firm based in Singapore agreed that with such logo it might be wrongly associated or mislead with other conventional insurance players.
Consequently, Stark Group seized the opportunity to proactively rolled out its new logo that is fully in line with its vision: to go beyond protection.
“Umbrella protects people, but like a great insurance product, parachute saves life.” Says Matthias de Ferrieres, CEO of Stark Group